The Black Collars
Pro riders lead demanding lives—contests, results, fanfare, outdoing what couldn’t be done. Historically putting it on the line, time and time again. And it can be fleeting—who pulled what trick where, stomped this, won that. Sponsorship based on numbers.
So rather than follow some numbers-based format: (Wins x Followers x Sponsorship) / Profit, we’re introducing the Evil Black Collars—pros that love riding, pushing it just as hard—or harder, and aren't forgetting about the good times either. These guys aren't just clocking in on the regular 9-5 grind, when the work day is done it's all about putting in the overtime and chasing the shred.
These are hardworking riders, making it happen in order to keep pushing for perfection on and off the bike. Norbs is an electrician, Bubba works at a motocross precision metal fab shop, Paul is a full-time digger, and Mike works as a product designer for Trust Performance; they have day jobs. Soren gets a hall pass—he’s young enough to aspire to a driver’s license—and it’s easy to think Aggy may gallivant to contests, but he’s got more than a full-time job with us managing content, working on product development, dealer outreach, customer service, and bringing Evil to new markets.
So what does this mean—real riders, real work—it means they’ll also be here, working for us, and for you. Norbs may be an electrician during the day, but he’s also taking care of people on Evil’s customer service channels. Have a question? Ask—Insta, Facebook, phone, e-mail, whatever format—you just might be talking with one of the Black Collars, and you better believe they’ll give you an honest response. Was Aggy wary of hitting 90+ foot gaps at Dark Fest on a bike with 150mm rather than 200? Of course he was, and he mentioned it too. But, he was also surprised by the Insurgent LB’s capability, and he mentioned that too.
Hit them up. They’re hard working, doing it for the love, and here to get you on the right bike and answer your question with an honest, real response while chasing their own dreams and never forgetting the good times either.